PocketGear, an independent marketplace that billed itself as the ?World?s Largest Mobile App Store," is rebranding today to Appia and shifting its business model. PocketGear was formerly a consumer focused app marketplace that sold apps for Blackberry, Android, Windows Mobile, Palm, Symbian, and Java phones. Now, as Appia, the startup is powering a white-label content and commerce platform for everyone who needs an app store. And the company now powers mobile app storefronts for more than 40 partners, including four of the world's top five handset manufacturers (Samsung, T-Mobile, AT&T, and Verizon Wireless). 
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