After taking his mobile ads startup out of stealth on Monday, Kiip founder Brian Wong has a lot on his plate, mainly putting a recent $4.3 million in funding and novel product and business model to use. And Wong can't even drink legally yet! We brought him into the TCTV studio this morning to talk about about the inspiration behind Kiip among other thing. Wong says the idea came to him after he did an "iPad creep," or sneak-peeked at everyone's iPads while walking down an aisle on a plane. He realized that everyone was playing games, figuring out that games were a holy grail of engagement, but that game ads basically took up a piece of your screen without adding any value.
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