Purchase Sharing Site Shwowp Becomes Buyosphere, Opens To The Public

Like a Tripit for shopping, TechCrunch Disrupt alumnus Shwowp is opening to the public today, under a new name and after a complete site redesign and rebranding. Shwowp co-founder Tara Hunt tells me that the post launch feedback for Shwop's original branding wasn't good, but the tipping point was when the site won a "Worst Brand Name of 2010" award from blog Eatmywords. Ouch. But instead of getting down in the dumps or being stubborn, Hunt did what any founder committed to growing their business should do, she wrote a blog post inviting people to come up with new suggestions. While the survey brought in over 3000 hits and over 1200 suggestions, none of them were quite the right fit. Thankfully the original Eatmywords blogger Alexandra Watkins stepped in, and came up with the name Buyosphere which is sort of perfect, in a punny sort of way.

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