Stealthy Bottlenose Hopes To Fulfill The Unkept Promise Of Twitter Annotations (And More)

Yesterday, at the Data 2.0 Conference in San Francisco, Twitter took the stage with DataSift to announce a new partnership to sell curated tweet data. But there's another company that's been working on some of the same stuff in stealth mode for over a year, and their option will be consumer facing: Bottlenose. While the service isn't quite ready to open its doors just yet, Bottlenose is essentially a real-time data interpretation layer on top of tweets. Well, right now it's tweets, but eventually the plan is to open this data analysis to all types of social information ? things like Facebook, Foursquare, etc. The Bottlenose team built an entirely new architecture with from scratch (an extension of the work co-founder Dominiek ter Heide had been doing for a couple years prior)�to handle this data coming in. And it matters for consumers because it "totally changes the game in personalization," co-founder Nova Spivack says.

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