The company has told some applications developers, including Sony, that they can no longer sell content, like e-books, within their apps, or let customers have access to purchases they have made outside the App Store. Apple rejected Sony?s iPhone application, which would have let people buy and read e-books bought from the Sony Reader Store. Apple told Sony that from now on, all in-app purchases would have to go through Apple, said Steve Haber, president of Sony?s digital reading division.
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